Google has a stated goal of making the web more secure by requiring a secure connection between a site and its users. Right now there are just soft warnings showing your site is not secure. Later, they will start implementing hard-stop warnings, which pause the user experience of site visitors, and block sites all together. 

They’ll also add warning signs to any web forms, where people enter private information such as telephone numbers, passwords and emails addresses. Let us encrypt your website for you and let Google reward you for doing so by outperforming your competition.